The goal of Search Engine Optimization (SEO) is to ensure that your
web site’s visibility in search engine rankings increases
- ideally so your site gets listed on the first results
page. Increased visibility in
search engines will lead to more qualified traffic and
increased revenues for your products and services. In fact, a
first page ranking can even triple your site traffic!
One key element of SEO is choosing targeted search terms
relevant to your company’s products and services, merging the
selected terms into the content, structure and code of the site
so that it becomes search engine friendly. Besides text optimization, it is crucial to optimize
link and popularity components as well.
Don't Lose Customers
Because They Find Your Competitor's Web Site First!
Why is SEO so important?
►
Internet users turn to search
engines for information and online purchase
►
Without optimization, your site may
never be found
►
SEO builds awareness of your web site
►
SEO drives relevant traffic and
increases your revenues
►
SEO helps your site to maintain a
competitive advantage
►
SEO is far less expensive than paid
search
over time
►
SEO builds brand equity
►
Effective SEO leads to consistently
high rankings, whereas paid search
provides visibility only so long as you continue to pay
SEO Facts
►
Search is the number two activity people do online (Emailing is
number one)
►
Over 300 million web searches are made every day
►
85% of all web sites are found through search engines
►
Upwards of 80% of the searchers ignore paid search listings
►
Obtaining page two rankings in Google can increase site traffic
by up to nine times more
than before the site had page two rankings. Page one rankings
can triple traffic
Search Engine Optimization is a very
detailed process. Our SEO service begins by getting a baseline
rating of where your site falls in the search engine results for
your keywords. We then undertake a detailed analysis of your
site's structure and content as well as what your competitors'
sites with higher rankings are doing. In the next step, we issue
a report with recommended changes. Once those changes are implemented, we
submit
your newly optimized site to the top search engines for
re-indexing.
► Baseline rating of
current search engine performance
► Analysis of your site
►
Goal setting (ranking, traffic
metrics,
transactions, etc.)
► Competitive analysis
►
Buyer & search pattern analysis
► Keyword research
►
Search Engine Optimization
- Targeted content
- Cross-linking from partner sites
- Meta tag optimization
- Improving
site popularity
- Spider navigation
- Alt tags for images
- Targeted submissions
► Manual re-submission to top search engines
►
Tracking and results analysis
►
Continuous optimization
►
Complementary pay-per-click programs
to boost traffic
Aspectys re-visits this cycle
throughout the year. In addition, you will receive our quarterly
web site performance report.
Interested in learning more about
Search Engine Optimization services?
Contact us today!
